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Climate changes
Public perception of companies today is largely influenced by how they respond to environmental and social issues. In an era of increasing demands for transparency and accountability, sustainability has become a crucial factor in building trust and long-term reputation.
This is where the sustainability report plays a key role. More than just an annual report, it serves as tangible proof of a company’s commitment and transparency toward the environment and society. Below are seven reasons why a sustainability report can build a strong and lasting business reputation.
Have you ever trusted a brand simply because it was honest about its mistakes and the corrective steps it took? In today’s information age, honesty is the most valuable currency.
According to the Edelman Trust Barometer 2023, 76% of global consumers trust brands that are transparent about their business practices (Edelman Trust Report). Through a sustainability report, a company shows the courage to present real data, including challenges and achievements, thereby naturally fostering public trust.
As the climate crisis makes headlines almost every week, people now judge companies not only by what they sell but also by what they stand for.
A sustainability report proves that a company is not merely following the green trend but truly has a long-term strategy and commitment to sustainability. By openly disclosing its initiatives and results, the company demonstrates genuine social responsibility in the eyes of the public.
Data from the PwC Global Investor Survey shows that 79% of investors consider ESG aspects before investing (PwC Report). This is not just a number but clear evidence that the financial world now values more than just profit.
A sustainability report gives investors and partners confidence that the company can manage social, environmental, and governance risks effectively. They will view the company as one that is not only profitable but also sustainable in the long run.
Do customers really care about sustainability? The answer is clear: yes. According to the Nielsen Global Corporate Sustainability Study (2022), more than 70% of consumers are willing to pay more for environmentally friendly products.
Through a sustainability report, companies can tell the story of their journey and the positive impact of each business decision. This narrative builds an emotional connection with customers, showing that every purchase contributes to a larger positive change.
Has a company ever discovered its greatest potential while reflecting on itself? The process of preparing a sustainability report encourages companies to reexamine their operations as a whole.
By measuring performance and impact in environmental, social, and governance areas, companies can identify areas for improvement and efficiency opportunities. The result is a more conscious, productive, and sustainability-oriented work culture that grows from within.
As sustainability regulations become stricter around the world, companies that fail to adapt risk falling behind. In Indonesia, for instance, POJK No.51/POJK.03/2017 already requires financial institutions to prepare a sustainability report.
By following standards such as the Global Reporting Initiative (GRI) or the Task Force on Climate-related Financial Disclosures (TCFD), companies not only meet legal requirements but also build global credibility in the eyes of investors and the public.
A strong business reputation is not measured solely by sales figures or asset growth but also by how the public perceives a company’s values and sense of responsibility.
Through a sustainability report, companies position themselves as part of the solution rather than the problem. As this positive reputation grows, its impact expands—making it easier to attract top talent, strengthen community support, and open opportunities for strategic collaborations in the future.
A strong reputation is not built overnight but through consistency and transparency. The sustainability report serves as a bridge between a company’s sustainability vision and public trust. In an era when consumers and investors are increasingly aware of social and environmental impacts, the sustainability report is not just a formal document but also the most effective reputation strategy for building a responsible and growing business.
Through a data-driven sustainability approach, Jejakin helps companies prepare sustainability reports that are accurate, verified, and easy for the public to understand. From carbon footprint measurement and environmental action verification to social impact data visualization, everything can be integrated into one transparent reporting system.
Want to know how Jejakin can help your company build a credible and impactful sustainability report? Contact us to take the first step toward greater transparency and sustainability.
Jejakin’s green programs combine high-tech monitoring, biodiversity restoration, and community-led initiatives to deliver powerful, sustainable change across ecosystems.
