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Sustainable living
In recent years, climate change is no longer just a topic for international forums, it has become a real and urgent issue impacting businesses, consumers, and investment decisions. Many companies are beginning to realize that calculating their carbon footprint isn’t just about looking good, but also about future-proofing their business.
Measuring your carbon footprint is the first and most essential step in building a strong environmental strategy. More and more companies have already started this journey. If you haven’t yet, here are six compelling reasons why your business should start measuring its carbon footprint:
1. Comply with Regulations & Anticipate Policy Shifts in Indonesia
In Indonesia, carbon emission reporting isn’t yet mandatory for all businesses. However, the government is laying down the foundation through Presidential Regulation No. 98 of 2021 on Carbon Economic Value (NEK), encouraging companies to inventory their emissions and participate in carbon markets.
Indonesia has also committed to reaching Net Zero Emissions by 2060 or earlier, which means all industries will eventually be expected to contribute. Businesses that start tracking and managing their emissions today will be better prepared for future regulations, such as cap-and-trade systems, national carbon registries, and green incentives.
In this evolving policy landscape, proactive steps aren’t just encouraged, they're becoming essential. Measuring your carbon footprint early on is a strategic investment in long-term compliance and resilience.
2. Meet Growing Expectations from Customers & Investors
Today’s investors and clients are no longer just looking at financial metrics. They’re asking: “Does this company care about the planet?” has become a central question in how businesses are evaluated. As a result, ESG (Environmental, Social, and Governance) has moved from the sidelines to the center of business strategy and investor scrutiny.
In the ‘E’ of ESG, carbon footprint measurement plays a key role. Many investors already require companies to report their emissions and reduction strategies before committing capital. Meanwhile, consumers are getting smarter—choosing brands with real environmental responsibility.
3. Reduce Operational Costs & Environmental Impact
Measuring emissions isn’t just about ticking a box. It’s an efficient way to spot waste—especially in energy use and transportation. High emissions often go hand-in-hand with inefficiencies[Ref].
Once you start measuring, you’ll discover opportunities to save costs, be greener, and boost efficiency. Choosing low-carbon solutions doesn’t just shrink your emissions—it can trim your operational bills too[Ref]. Cleaner operations often mean smarter, leaner systems that save energy and cut waste. In other words, saving the planet and saving money can go hand in hand.
4. Build Reputation & Market Differentiation
Being transparent about your emissions and carbon reduction goals shows that your business walks the talk. This builds trust and sets you apart in a competitive market.
While environmental commitment is still seen as an added value today, soon it will become the expected norm. Getting ahead of the curve means you're not scrambling to catch up later. By stepping into sustainability early, your company can shape the narrative, set the standard, and lead the change—while others are still adjusting.
5. Be Part of the Climate Solution
Climate change is a global challenge that calls for meaningful action across all sectors. With the energy, industrial, and transport sectors accounting for nearly three-quarters of global greenhouse gas emissions, businesses are uniquely positioned to drive large-scale impact—not as the problem, but as a key part of the solution.
Taking stock of your company’s carbon footprint is a smart first step. It enables you to pinpoint where emissions are highest—whether in operations, supply chains, or logistics—and to design focused strategies that reduce waste, increase efficiency, and cut emissions.
By embedding sustainability into your operations, your company doesn't just reduce its environmental footprint—it also builds long-term resilience, earns trust from stakeholders, and contributes to a more climate-responsible economy.
In doing so, you’re not only future-proofing your business—you’re helping shape a better future for everyone.
6. Boost Internal Awareness & Attract Top Talent
Carbon measurement also serves as a powerful internal awareness tool. Employees become more mindful of the environmental impact of daily operations, fostering a culture of responsibility.
On the talent side, Millennials and Gen Z increasingly want to work for companies with strong environmental and social values[Ref]. So if you want to attract and retain the best talent, show that your company genuinely cares about sustainability.
Now that you understand why measuring your carbon footprint matters, the next question is: where to begin?
Jejakin offers CarbonIQ—a digital platform that helps companies measure, map, and track their greenhouse gas (GHG) emissions accurately and efficiently. CarbonIQ empowers your decarbonization journey with features such as:
Time to Take Action
Measuring your carbon footprint is not just a formality or passing trend. It’s a tangible step toward building a responsible, future-ready, and resilient business. With the support of Jejakin and CarbonIQ, this journey becomes far more manageable and strategic.
If not now, —then when? Start your company’s decarbonization journey today, for a greener and brighter tomorrow 🌱.
Jejakin’s green programs combine high-tech monitoring, biodiversity restoration, and community-led initiatives to deliver powerful, sustainable change across ecosystems.
